2 Session 2

Question 1:

• ASAT: Any screen Any Time Mobility and Internet access anytime and anyhow.

• Non Traditional Examples: 
• Watch
• Car
• Fitness Runner

Question 2:

Mobile enhanced experience refers to using mobile devices in situations where all you have is your mobile to enhance your experience.

Hotel can create a Vine Twitter Video in order to present the employees to the client for example or to show the back office. You also can send a message for Happy New Year for example.

Question 3:

It could be an idea to offer discount to the client in exchange to take pictures on F&B, or rooms or servservices and share into internet in order to share experience with Friends & Family.

Question 4:

• Scenario 1:
• Advert on TV
• Visit the site
• Save URL
• Visit the site again during lunchtime 
• Call to make a booking