2 Session 3

Lifestyle :

The Good Life Magazine 

How can a hotel without a 'lifestyle vibe' develop an effective content strategy ? 

Being 'lifestyle' is a choice, and this can cost lot of money. However, this is not essential in order to have effective content strategy. 
In order to have an effective content strategy, the hotel needs to be creative by creating interactivity, fun methods to engage the consumer and make him loyal... All the methods we have seen in a previous lesson